{"id":809,"date":"2017-12-15T08:58:30","date_gmt":"2017-12-15T07:58:30","guid":{"rendered":"https:\/\/www.caldea.com\/blog\/?p=809"},"modified":"2017-12-15T12:01:14","modified_gmt":"2017-12-15T11:01:14","slug":"nova-campanya-marca-andorra","status":"publish","type":"post","link":"https:\/\/www.caldea.com\/blog\/nova-campanya-marca-andorra\/?lang=ca","title":{"rendered":"Comencem l\u2019any estrenant una nova campanya de marca a Andorra"},"content":{"rendered":"<p><strong>Any nou, vida nova.<\/strong><br \/>\n<strong>A Caldea ens hem pres la dita al peu de la lletra i al mes de gener estrenarem\u00a0 a Catalunya i al Sud de Fran\u00e7a, un nou concepte creatiu que defineix de forma impactant qu\u00e8 \u00e9s el centre termal tot apel\u00b7lant al p\u00fablic <em>millennial.<\/em><\/strong><\/p>\n<p><strong>\u00a0\u201cCaldea \u00e9s un SPA. I tamb\u00e9 \u00e9s un SPA que no t\u00e9 res a veure amb un SPA\u201d<\/strong><br \/>\nAquest \u00e9s el lema de la nova campanya de comunicaci\u00f3 que Caldea ha arrencat avui a Andorra i que s\u2019estrenar\u00e0 a Catalunya i al Sud de Fran\u00e7a a partir del mes de gener. El nou concepte creatiu, obra de l\u2019ag\u00e8ncia Mr. John Sample, defineix qu\u00e8 \u00e9s Caldea d\u2019una forma visual i creativa a partir d\u2019imatges de colors vibrants que apropen el missatge de la marca de forma impactant, no nom\u00e9s al seu consumidor habitual, sin\u00f3 tamb\u00e9 al p\u00fablic <em>millennial<\/em>. Amb aquesta campanya, Caldea fa un gir conceptual i estil\u00edstic per comunicar les m\u00faltiples experi\u00e8ncies de contrast que ofereix. T\u2019animes a descobrir-les per tu mateix?<\/p>\n<p><strong>Sempre endavant!<\/strong><br \/>\nAl llarg dels prop de 25 anys d\u2019hist\u00f2ria, Caldea ha estat capa\u00e7 d\u2019innovar constantment i d\u2019enriquir l\u2019experi\u00e8ncia del visitant tot\u00a0 creant diversos espais tem\u00e0tics adequats a tot tipus de p\u00fablic. L\u2019any 2013, Caldea va inaugurar <strong>In\u00fau<\/strong>, un SPA dissenyat nom\u00e9s per a adults per retrobar el benestar integral en un entorn de quietud absoluta. L\u2019agost del 2016, Caldea va estrenar l\u2019espai <strong>Likids<\/strong>, un SPA d\u2019acc\u00e9s exclusiu per a nens i nenes de 3 a 8 anys, l\u2019\u00fanic SPA del m\u00f3n on els infants, sense els pares, gaudeixen d\u2019una experi\u00e8ncia d\u2019introducci\u00f3 al m\u00f3n del <em>wellness<\/em>. All\u00f2 que el 1994 havia de ser un centre termal per gaudir d\u2019una experi\u00e8ncia l\u00fadica i no terap\u00e8utica, avui s\u2019ha convertit en un conjunt de SPAs, un gran SPA, en el qual el visitant pot gaudir de m\u00faltiples experi\u00e8ncies de contrast.<\/p>\n<p><strong>La clau de l\u2019\u00e8xit: trencar estereotips<\/strong><br \/>\nFins a aquest moment, la comunicaci\u00f3 havia estat ancorada al to i a l\u2019estil de la majoria de SPAs del m\u00f3n, alimentant un imaginari molt m\u00e9s proper al d\u2019un balneari tradicional. A partir d\u2019ara, i per acompanyar aquesta evoluci\u00f3, \u201cCaldea ha volgut fer un gir conceptual i estil\u00edstic i assentar la comunicaci\u00f3 en els contrastos experiencials, en tot all\u00f2 que passa en el centre i que no passa enlloc m\u00e9s. Per aconseguir-ho, la comunicaci\u00f3 fa ara un exercici d\u2019exageraci\u00f3 del que realment \u00e9s Caldea i utilitza recursos extravagants que traslladen al receptor la idea que Caldea \u00e9s un SPA; per\u00f2 no \u00e9s un SPA convencional\u201d<\/p>\n<p><strong>Que no t\u2019ho expliquin!<\/strong><br \/>\nHo has de viure&#8230; i nom\u00e9s aix\u00ed entendr\u00e0s perqu\u00e8 Caldea \u00e9s un SPA \u00fanic al m\u00f3n.<br \/>\nUn SPA gens convencional on a m\u00e9s, el teu cos gaudir\u00e0 dels beneficis de l\u2019<a href=\"https:\/\/www.caldea.com\/ca\/aigues-termals\">aigua termal<\/a> mentre et submergeixes en experi\u00e8ncies de contrast continu.<br \/>\nDeixa\u2019t seduir per alguna de les <a href=\"https:\/\/www.caldea.com\/ca\/oferta-tractaments-spa-andorra\">ofertes<\/a> que et proposem i descobreix per tu mateix qu\u00e8 vol dir SSSPAAA<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Any nou, vida nova. A Caldea ens hem pres la dita al peu de la lletra i al mes de gener estrenarem\u00a0 a Catalunya i al Sud de Fran\u00e7a, un nou concepte creatiu que defineix de forma impactant qu\u00e8 \u00e9s el centre termal tot apel\u00b7lant al p\u00fablic millennial. \u00a0\u201cCaldea \u00e9s un SPA. I tamb\u00e9 \u00e9s &hellip; <a href=\"https:\/\/www.caldea.com\/blog\/nova-campanya-marca-andorra\/?lang=ca\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> \u00abComencem l\u2019any estrenant una nova campanya de marca a Andorra\u00bb<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":822,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[176,185],"tags":[310,251,248,743,358,920,273,354,710,254],"class_list":["post-809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","category-spa-i-salut","tag-aigues-termals-andorra","tag-balneari-andorra","tag-caldea-ca","tag-caldea-andorra","tag-inuu-ca","tag-nova-campanya","tag-oferta-caldea-mes-hotel","tag-relaxacio","tag-spa-nens","tag-termoludic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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