{"id":15110,"date":"2023-01-02T14:52:37","date_gmt":"2023-01-02T13:52:37","guid":{"rendered":"https:\/\/www.caldea.com\/blog\/?p=15110"},"modified":"2023-01-02T15:06:05","modified_gmt":"2023-01-02T14:06:05","slug":"caldea-tancament-2022","status":"publish","type":"post","link":"https:\/\/www.caldea.com\/blog\/caldea-tancament-2022\/?lang=ca","title":{"rendered":"Caldea tanca el 2022 amb un resultat positiu de prop d\u20191 mili\u00f3 d\u2019euros, que millora \u00e0mpliament el del 2019"},"content":{"rendered":"<p><strong>L\u2019spa termal ha rebut 385.000 clients, una xifra lleugerament per sota de la del 2019, i ha facturat 19,3 milions d\u2019euros, prop d\u2019un 20% m\u00e9s, gr\u00e0cies a la millora del tiquet mitj\u00e0 de les entrades, al creixement de la venda de tractaments i a la recuperaci\u00f3 del nombre d\u2019abonats al Club esportiu de residents al pa\u00eds<\/strong><\/p>\n<p>Caldea consolida la seva recuperaci\u00f3 despr\u00e9s de dos anys complicats per la pand\u00e8mia i tanca el 2022 amb un resultat net comptable\u00a0de prop d\u20191 mili\u00f3 d\u2019euros, i un EBITDA de 4,25 milions, que millora \u00e0mpliament\u00a0l\u2019obtingut el 2019. L\u2019augment de la facturaci\u00f3, que ha superat els 19,3 milions d\u2019euros, prop d\u2019un 20% m\u00e9s que el 2019, sumat a l&#8217;important esfor\u00e7 de contenci\u00f3 de la despesa, ha perm\u00e8s a Caldea cloure l&#8217;any amb un resultat positiu, que confirma la solidesa del projecte. L\u2019empresa encara l\u2019hivern amb bones perspectives d\u2019aflu\u00e8ncia.<\/p>\n<p>Les claus de la reactivaci\u00f3 han estat, d\u2019una banda, l\u2019aposta per oferir als spas una experi\u00e8ncia qualitativa sota el concepte de \u2018nou wellness\u2019, orientat a l\u2019oci i a l\u2019evasi\u00f3, que ha incl\u00f2s propostes que van m\u00e9s enll\u00e0 del bany en aig\u00fces termals, com ara els <a href=\"https:\/\/www.caldea.com\/ca\/termoludic-espectacles\">espectacles<\/a> amb acr\u00f2bates i les sessions de m\u00fasica en directe a les llacunes, activitats que sedueixen als clients i enriqueixen la seva visita.\u00a0D\u2019altra banda, la limitaci\u00f3 dels aforaments als spas al 50% de la seva capacitat total ha garantit una major seguretat i confortabilitat als clients i ha estat una mesura que, acompanyada de la reducci\u00f3 de promocions agressives sobre el preu de les entrades, s\u2019ha tradu\u00eft en una freq\u00fcentaci\u00f3 lleugerament per sota que la del 2019, amb 385.000 clients atesos, per\u00f2 amb un increment del tiquet mitj\u00e0 de les entrades de l\u2019ordre del 22%. Finalment, tamb\u00e9 la millora de la venda de serveis complementaris com ara els <a href=\"https:\/\/www.caldea.com\/ca\/tractaments\">tractaments<\/a> i la <a href=\"https:\/\/www.caldea.com\/ca\/restaurants\">restauraci\u00f3<\/a> i la recuperaci\u00f3 total de l&#8217;activitat al <a href=\"https:\/\/club.caldea.com\/\">Club Esportiu<\/a> per a residents al pa\u00eds, que durant la pand\u00e8mia va arribar a perdre un gran nombre d\u2019abonats, han estat crucials per tancar l\u2019any amb aquest resultat tan positiu.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019spa termal ha rebut 385.000 clients, una xifra lleugerament per sota de la del 2019, i ha facturat 19,3 milions d\u2019euros, prop d\u2019un 20% m\u00e9s, gr\u00e0cies a la millora del tiquet mitj\u00e0 de les entrades, al creixement de la venda de tractaments i a la recuperaci\u00f3 del nombre d\u2019abonats al Club esportiu de residents al &hellip; <a href=\"https:\/\/www.caldea.com\/blog\/caldea-tancament-2022\/?lang=ca\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> \u00abCaldea tanca el 2022 amb un resultat positiu de prop d\u20191 mili\u00f3 d\u2019euros, que millora \u00e0mpliament el del 2019\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":15112,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,170,176],"tags":[248,6616,358,292,3812,5423,6615,254],"class_list":["post-15110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activitats-tallers","category-massatges","category-noticies","tag-caldea-ca","tag-caldea-spa-ca","tag-inuu-ca","tag-likids-ca","tag-massatges-i-tractaments","tag-origens","tag-restaurants","tag-termoludic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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