{"id":12856,"date":"2022-04-19T15:11:14","date_gmt":"2022-04-19T13:11:14","guid":{"rendered":"https:\/\/www.caldea.com\/blog\/?p=12856"},"modified":"2022-04-19T15:13:01","modified_gmt":"2022-04-19T13:13:01","slug":"hiver-augmentation-revenus","status":"publish","type":"post","link":"https:\/\/www.caldea.com\/blog\/hiver-augmentation-revenus\/?lang=fr","title":{"rendered":"Caldea termine l&#8217;hiver avec une augmentation de ses revenus d&#8217;environ le 10% par rapport \u00e0 l&#8217;ann\u00e9e pr\u00e9-pand\u00e9mique"},"content":{"rendered":"<h2 class=\"\" style=\"color: #36454f; font-size: 22px; font-weight: 500; line-height: 1.41; margin-bottom: 5px;\"><span lang=\"fr-FR\">Le spa thermal a lanc\u00e9 davantage de nouvelles exp\u00e9riences pour stimuler la demande et a intensifi\u00e9 la communication dans la sph\u00e8re num\u00e9rique<\/span><\/h2>\n<p align=\"JUSTIFY\"><span lang=\"fr-FR\">Caldea, le spa thermal d&#8217;Andorre, a repris son \u00e9lan et a d\u00e9pass\u00e9 les chiffres d&#8217;affaires d&#8217;avant la pand\u00e9mie, en cl\u00f4turant l&#8217;hiver avec une augmentation de pr\u00e8s de 10 % du chiffre d&#8217;affaires par rapport \u00e0 celui r\u00e9alis\u00e9 durant l&#8217;hiver 2018-2019. Cet avantage en termes de recettes a \u00e9t\u00e9 obtenu gr\u00e2ce \u00e0 la protection du prix moyen des billets, \u00e0 la croissance de la vente de soins et \u00e0 la reprise du nombre de membres du Club.<br \/>\nDe d\u00e9cembre \u00e0 avril, les spas, qui ont travaill\u00e9 dans le m\u00eame temps sous une forte contrainte de capacit\u00e9, ont accueilli pr\u00e8s de 180 000 visiteurs, soit presque le m\u00eame nombre de clients que sur la p\u00e9riode comparative. Cette fois, en revanche, il a \u00e9t\u00e9 possible de mieux r\u00e9partir les usagers tout au long de la journ\u00e9e gr\u00e2ce \u00e0 l&#8217;extension des horaires d&#8217;ouverture des spas, qui ont \u00e9t\u00e9 ouverts le week-end et les jours f\u00e9ri\u00e9s \u00e0 9 heures et ferm\u00e9 \u00e0 minuit, et l&#8217;introduction d&#8217;animations et de promotions \u00e0 des moments o\u00f9 la demande naturelle est plus faible, comme maintenant \u00e0 midi.<\/span><\/p>\n<h2 class=\"\" style=\"color: #36454f; font-size: 22px; font-weight: 500; line-height: 1.41; margin-bottom: 5px;\"><span lang=\"fr-FR\">Cr\u00e9ation de nouvelles exp\u00e9riences et communication intensive<\/span><\/h2>\n<p align=\"JUSTIFY\"><span lang=\"fr-FR\">Pour stimuler la demande, le spa a introduit de nouvelles exp\u00e9riences et a renforc\u00e9 la campagne de communication dans la sph\u00e8re num\u00e9rique. D&#8217;une part, \u00e0 In\u00fau, le spa r\u00e9serv\u00e9 aux adultes de Caldea, tous les vendredis et samedis ont lieu les <em>Champagne Sessions<\/em>, des sessions de musique live au cours desquelles les clients se voient offrir une coupe de champagne. Au Thermoludic, un spectacle d&#8217;acrobatie a \u00e9t\u00e9 programm\u00e9 pendant toutes les p\u00e9riodes de vacances et est tr\u00e8s bien accueilli. Sous le nom d&#8217;<em>Hydrox<\/em>, il rend hommage \u00e0 la candidature d&#8217;Andorre aux Championnats du monde de ski alpin de 2027.<\/span><\/p>\n<p align=\"JUSTIFY\">\n","protected":false},"excerpt":{"rendered":"<p>Le spa thermal a lanc\u00e9 davantage de nouvelles exp\u00e9riences pour stimuler la demande et a intensifi\u00e9 la communication dans la sph\u00e8re num\u00e9rique Caldea, le spa thermal d&#8217;Andorre, a repris son \u00e9lan et a d\u00e9pass\u00e9 les chiffres d&#8217;affaires d&#8217;avant la pand\u00e9mie, en cl\u00f4turant l&#8217;hiver avec une augmentation de pr\u00e8s de 10 % du chiffre d&#8217;affaires par &hellip; <a href=\"https:\/\/www.caldea.com\/blog\/hiver-augmentation-revenus\/?lang=fr\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> \u00abCaldea termine l&#8217;hiver avec une augmentation de ses revenus d&#8217;environ le 10% par rapport \u00e0 l&#8217;ann\u00e9e pr\u00e9-pand\u00e9mique\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":12868,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[175],"tags":[249,357,255],"class_list":["post-12856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-caldea-fr","tag-inuu-fr","tag-thermoludique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Caldea termine l&#039;hiver avec une augmentation de ses revenus du 10%<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.caldea.com\/blog\/hiver-augmentation-revenus\/?lang=fr\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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