{"id":12845,"date":"2022-04-19T15:11:29","date_gmt":"2022-04-19T13:11:29","guid":{"rendered":"https:\/\/www.caldea.com\/blog\/?p=12845"},"modified":"2022-04-19T15:15:06","modified_gmt":"2022-04-19T13:15:06","slug":"hivern-increment-ingressos","status":"publish","type":"post","link":"https:\/\/www.caldea.com\/blog\/hivern-increment-ingressos\/?lang=ca","title":{"rendered":"Caldea tanca l\u2019hivern amb un increment d\u2019ingressos  de prop del 10% respecte a la prepand\u00e8mia"},"content":{"rendered":"<h2 class=\"\" style=\"color: #36454f; font-size: 22px; font-weight: 500; line-height: 1.41; margin-bottom: 5px;\"><span lang=\"ca-ES\">L\u2019spa termal ha estrenat m\u00e9s experi\u00e8ncies per estimular la demanda i ha intensificat la comunicaci\u00f3 en l\u2019\u00e0mbit digital <\/span><\/h2>\n<p align=\"JUSTIFY\"><span lang=\"ca-ES\">Caldea, l&#8217;spa termal d&#8217;Andorra, recupera el ritme i supera xifres d\u2019ingressos prepand\u00e8mia tancant l\u2019hivern amb un augment de prop del 10% de la facturaci\u00f3 respecte a l\u2019assolida l\u2019hivern del 2018-2019. Aquest avantatge d\u2019ingressos ha estat aconseguit gr\u00e0cies a la protecci\u00f3 del preu mig de les entrades, al creixement de la venda de tractaments i a la recuperaci\u00f3 del nombre de socis del Club.<\/span><\/p>\n<p align=\"JUSTIFY\"><span lang=\"ca-ES\">Del desembre a l\u2019abril, els spas, que han treballat amb una forta limitaci\u00f3 de l\u2019aforament en simultani, han rebut prop de 180.000 visitants, pr\u00e0cticament el mateix nombre de clients que en el per\u00edode comparat. Aquest cop, en canvi, s\u2019ha aconseguit distribuir els usuaris al llarg del dia d\u2019una forma m\u00e9s homog\u00e8nia gr\u00e0cies a l\u2019extensi\u00f3 dels horaris dels spas, que en cap de setmana i festius han obert a les 9 h del mat\u00ed i han tancat a la mitjanit, i a la introducci\u00f3 d\u2019animacions i de promocions en les franges de menor demanda natural com ara al migdia.<\/span><\/p>\n<h2 class=\"\" style=\"color: #36454f; font-size: 22px; font-weight: 500; line-height: 1.41; margin-bottom: 5px;\"><span lang=\"ca-ES\">Creaci\u00f3 de noves experi\u00e8ncies i comunicaci\u00f3 intensiva <\/span><\/h2>\n<p align=\"JUSTIFY\"><span lang=\"ca-ES\">Per estimular la demanda, l&#8217;spa ha introdu\u00eft noves experi\u00e8ncies i ha refor\u00e7at la campanya de comunicaci\u00f3 en l&#8217;\u00e0mbit digital. D&#8217;una banda, a In\u00fau, l&#8217;spa <em>Adults Only<\/em> de Caldea, tots els divendres i dissabtes s\u2019han celebrat les <em>Champagne Sessions<\/em>, unes sessions de m\u00fasica en directe en les quals s\u2019obsequia els clients amb una copa de champagne. Al Termol\u00fadic, en tots els per\u00edodes vacacionals s\u2019ha programat un espectacle d\u2019acrob\u00e0cies amb molt bona acollida que sota el nom d\u2019<em>Hydrox<\/em> ret homenatge a la candidatura d\u2019Andorra als Campionats del M\u00f3n d\u2019esqu\u00ed alp\u00ed del 2027.<\/span><\/p>\n<p align=\"JUSTIFY\">\n","protected":false},"excerpt":{"rendered":"<p>L\u2019spa termal ha estrenat m\u00e9s experi\u00e8ncies per estimular la demanda i ha intensificat la comunicaci\u00f3 en l\u2019\u00e0mbit digital Caldea, l&#8217;spa termal d&#8217;Andorra, recupera el ritme i supera xifres d\u2019ingressos prepand\u00e8mia tancant l\u2019hivern amb un augment de prop del 10% de la facturaci\u00f3 respecte a l\u2019assolida l\u2019hivern del 2018-2019. Aquest avantatge d\u2019ingressos ha estat aconseguit gr\u00e0cies &hellip; <a href=\"https:\/\/www.caldea.com\/blog\/hivern-increment-ingressos\/?lang=ca\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> \u00abCaldea tanca l\u2019hivern amb un increment d\u2019ingressos  de prop del 10% respecte a la prepand\u00e8mia\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":12866,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[176],"tags":[248,358,254],"class_list":["post-12845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-caldea-ca","tag-inuu-ca","tag-termoludic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Caldea tanca l\u2019hivern amb un increment d\u2019ingressos de prop del 10%<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.caldea.com\/blog\/hivern-increment-ingressos\/?lang=ca\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caldea tanca l\u2019hivern amb un increment d\u2019ingressos de prop del 10%\" \/>\n<meta property=\"og:description\" content=\"L\u2019spa termal ha estrenat m\u00e9s experi\u00e8ncies per estimular la demanda i ha intensificat la comunicaci\u00f3 en l\u2019\u00e0mbit digital Caldea, l&#8217;spa termal d&#8217;Andorra, recupera el ritme i supera xifres d\u2019ingressos prepand\u00e8mia tancant l\u2019hivern amb un augment de prop del 10% de la facturaci\u00f3 respecte a l\u2019assolida l\u2019hivern del 2018-2019. 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