{"id":10915,"date":"2021-08-30T12:58:32","date_gmt":"2021-08-30T10:58:32","guid":{"rendered":"https:\/\/www.caldea.com\/blog\/?p=10915"},"modified":"2021-08-31T08:29:37","modified_gmt":"2021-08-31T06:29:37","slug":"spa-thermal-bat-record-chiffre-affaires","status":"publish","type":"post","link":"https:\/\/www.caldea.com\/blog\/spa-thermal-bat-record-chiffre-affaires\/?lang=fr","title":{"rendered":"Caldea franchit les niveaux de chiffre d’affaires pr\u00e9-pand\u00e9mique et bat un record de revenus en ao\u00fbt"},"content":{"rendered":"

Caldea ach\u00e8ve l’\u00e9t\u00e9 avec un chiffre d’affaires largement sup\u00e9rieur \u00e0 2 millions d’euros rien que pour le mois d’ao\u00fbt, ce qui place l’entreprise \u00e0 des niveaux de revenus pr\u00e9-pand\u00e9miques et confirme la solidit\u00e9 du projet. L’activation d’un vaste programme de spectacles, une campagne de communication intensive et la commercialisation en direct ont \u00e9t\u00e9 les cl\u00e9s de la croissance.<\/span><\/p>\n

Caldea franchit les niveaux de chiffre d’affaires pr\u00e9-pand\u00e9mique et bat \u00e9galement des records de chiffre d’affaires au cours du mois d’ao\u00fbt. Malgr\u00e9 les restrictions de capacit\u00e9, le spa thermal d’Andorre a r\u00e9ussi \u00e0 augmenter ses revenus pour atteindre les niveaux pr\u00e9-pand\u00e9miques : plus de 2 millions d’euros rien qu’en ao\u00fbt, le chiffre d’affaires le plus \u00e9lev\u00e9 en un seul mois depuis son ouverture en 1994.<\/span><\/p>\n

Les facteurs qui ont contribu\u00e9 \u00e0 garantir aux clients une exp\u00e9rience s\u00fbre mais m\u00e9morable et \u00e0 augmenter le chiffre d’affaires ont \u00e9t\u00e9, d’une part, le renforcement du personnel, avec plus de 40 recrutements temporaires. D’autre part, l’enrichissement de l’exp\u00e9rience, avec le renouvellement du restaurant m\u00e9diterran\u00e9en et la mise en place d’un programme de spectacles et d’animations, avec des s\u00e9ances \u00e0 tout moment de la journ\u00e9e et adapt\u00e9es en fonction du type de client pour chaque spa. Et enfin, l’un des points les plus importants de cet objectif est attribu\u00e9 \u00e0 la communication intensive et au nouveau mod\u00e8le commercial, de plus en plus orient\u00e9 vers la vente directe, et \u00e0 travers son propre site web.<\/span><\/p>\n

En ce qui concerne le type de visiteurs de Caldea, il convient de noter que la grande majorit\u00e9 est constitu\u00e9e de clients de proximit\u00e9, surtout d’Espagne, et notamment de Catalogne (principalement de la r\u00e9gion de Barcelone). Il faut dire que les familles constituent le principal public estival, mais on constate une augmentation sensible du nombre de couples. Les espaces les plus appr\u00e9ci\u00e9s restent les lagunes ext\u00e9rieures des spas, notamment la lagune panoramique, inaugur\u00e9e l’\u00e9t\u00e9 dernier. Les clients qui ont visit\u00e9 le spa lui accordent une note de 8,5 sur 10.
\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Caldea ach\u00e8ve l’\u00e9t\u00e9 avec un chiffre d’affaires largement sup\u00e9rieur \u00e0 2 millions d’euros rien que pour le mois d’ao\u00fbt, ce qui place l’entreprise \u00e0 des niveaux de revenus pr\u00e9-pand\u00e9miques et confirme la solidit\u00e9 du projet. L’activation d’un vaste programme de spectacles, une campagne de communication intensive et la commercialisation en direct ont \u00e9t\u00e9 les cl\u00e9s … Continue reading \u00abCaldea franchit les niveaux de chiffre d’affaires pr\u00e9-pand\u00e9mique et bat un record de revenus en ao\u00fbt\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":10929,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[136,187],"tags":[249,2303,817,5989,3653,5988],"class_list":["post-10915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-opinion","category-tendances","tag-caldea-fr","tag-caldea-andorra-fr","tag-caldea-andorre","tag-ete-de-caldea","tag-spa-thermal","tag-spectacles-de-caldea"],"acf":[],"yoast_head":"\nCaldea bat un record de chiffre d'affaires en ao\u00fbt 2021<\/title>\n<meta name=\"description\" content=\"Le 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