{"id":10914,"date":"2021-08-30T12:58:32","date_gmt":"2021-08-30T10:58:32","guid":{"rendered":"https:\/\/www.caldea.com\/blog\/?p=10914"},"modified":"2021-08-31T08:29:13","modified_gmt":"2021-08-31T06:29:13","slug":"spa-termal-bat-record-facturacion","status":"publish","type":"post","link":"https:\/\/www.caldea.com\/blog\/spa-termal-bat-record-facturacion\/?lang=ca","title":{"rendered":"Caldea supera els nivells de facturaci\u00f3 prepand\u00e8mics i bat r\u00e8cord d&#8217;ingressos a l&#8217;agost"},"content":{"rendered":"<p align=\"JUSTIFY\"><span lang=\"ca-CA\">Caldea tanca l&#8217;estiu amb una facturaci\u00f3 que supera \u00e0mpliament els 2 milions d&#8217;euros nom\u00e9s durant el mes d&#8217;agost, dada que situa la companyia en nivells d&#8217;ingressos prepand\u00e8mics i que confirmen la solidesa del projecte. L&#8217;activaci\u00f3 d&#8217;un ampli programa d&#8217;espectacles, una campanya de comunicaci\u00f3 intensiva i la comercialitzaci\u00f3 en directe han estat les claus del creixement.<\/span><\/p>\n<p align=\"JUSTIFY\"><span lang=\"ca-CA\">Caldea supera nivells de facturaci\u00f3 prepand\u00e8mics, i a m\u00e9s bat r\u00e8cord de facturaci\u00f3 durant el mes d&#8217;agost. Tot i les restriccions d&#8217;aforament, l&#8217;spa termal d&#8217;Andorra ha aconseguit que els ingressos s&#8217;hagin elevat a nivells prepand\u00e8mics: superant els 2 milions d&#8217;euros nom\u00e9s el mes d&#8217;agost, la xifra m\u00e9s gran de facturaci\u00f3 en un mes des de la seva obertura l&#8217;any 1994.<\/span><\/p>\n<p align=\"JUSTIFY\"><span lang=\"ca-CA\">Els factors que han contribu\u00eft a garantir els clients una experi\u00e8ncia segura, per\u00f2 memorable, i a incrementar la xifra d&#8217;ingr\u00e9s han estat, d&#8217;una banda, el refor\u00e7 de l&#8217;equip hum\u00e0, que ha comptat amb m\u00e9s de 40 incorporacions temporals. De l\u2019altra, l&#8217;enriquiment de l&#8217;experi\u00e8ncia, amb la reambientaci\u00f3 del restaurant mediterrani i l&#8217;estrena d&#8217;un programa d&#8217;espectacles i animacions, amb sessions en totes les franges del dia i adequades segons tipus de client a cada spa. I finalment, un dels punts m\u00e9s importants d&#8217;aquesta fita s&#8217;atribueix a la comunicaci\u00f3 intensiva i al nou model comercial, cada cop m\u00e9s orientat a la venda directa, i a trav\u00e9s del web propi.<\/span><\/p>\n<p align=\"JUSTIFY\"><span lang=\"ca-CA\">Pel que fa a la tipologia dels visitants de Caldea, cal destacar que la gran majoria s\u00f3n clients de proximitat, eminentment provinents d&#8217;Espanya, i sobretot de Catalunya (principalment de l&#8217;\u00e0rea de Barcelona). Val a dir que les fam\u00edlies s\u00f3n el gran p\u00fablic de l&#8217;estiu, per\u00f2 s&#8217;ha experimentat un creixement significatiu de parelles. Amb relaci\u00f3 als espais m\u00e9s ben valorats, continuen sent les llacunes exteriors dels spas, sobretot la llacuna panor\u00e0mica, que es va inaugurar l&#8217;estiu passat. Els clients que han visitat l&#8217;spa el qualifiquen amb un 8,5 sobre 10.<br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Caldea tanca l&#8217;estiu amb una facturaci\u00f3 que supera \u00e0mpliament els 2 milions d&#8217;euros nom\u00e9s durant el mes d&#8217;agost, dada que situa la companyia en nivells d&#8217;ingressos prepand\u00e8mics i que confirmen la solidesa del projecte. L&#8217;activaci\u00f3 d&#8217;un ampli programa d&#8217;espectacles, una campanya de comunicaci\u00f3 intensiva i la comercialitzaci\u00f3 en directe han estat les claus del creixement. &hellip; <a href=\"https:\/\/www.caldea.com\/blog\/spa-termal-bat-record-facturacion\/?lang=ca\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> \u00abCaldea supera els nivells de facturaci\u00f3 prepand\u00e8mics i bat r\u00e8cord d&#8217;ingressos a l&#8217;agost\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":10927,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[135,188],"tags":[248,2648,4169,5987,5680],"class_list":["post-10914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-opinio","category-tendencies","tag-caldea-ca","tag-caldea-andorra-ca","tag-caldea-espectacles","tag-caldea-estiu","tag-spa-termal-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Caldea bat r\u00e8cord de facturaci\u00f3 a l&#039;agost de 2021<\/title>\n<meta name=\"description\" content=\"L&#039;spa d&#039;Andorra bat r\u00e8cord de facturaci\u00f3 i supera els nivells d&#039;ingressos d&#039;abans de la pand\u00e8mia garantint als clients una experi\u00e8ncia segura.\" 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